Principles
Attach to the Elephant
A Yoruba proverb warns the vine that braces against the elephant: it goes into the river anyway. Flip it, and the same physics carries a vine that attached on purpose — which is how Lot got rich in a chapter where God had only ever spoken to Abram.
Life
Strangers Get There First
The people closest to you are the likeliest to miss the moment you became somebody new — because they are not listening, they are recognising. Honour that only ever comes from strangers teaches a person where they are actually seen.
Principles
Is There Anyone?
David went looking for somebody who could not come and ask. And Ziba, who knew exactly where to find him, had said nothing for years because nobody put the question to him directly.
Life
How Far?
Two words you type, look at, and delete. We get no practice at asking for help, or at asking whether somebody needs it — and the silence is mutual, which is why it holds.
Principles
What the Gift Cannot Carry
Proverbs says the diligent man will stand before kings. It does not say he will sit with them. Your gift opens the door; what you can carry decides whether you are still in the room.
Principles
A Person Is Not a Phrase
Before the wheel I audited myself on one axis — the career and the money — and called that knowing where I stood. The trouble with an unbalanced lens is that it still returns an answer.
Life
The Root and the Leaf
A wedding announcement starts a scoreboard running, and it is always built from the same material: dates. Everything that actually changed about you arrived without one.
Principles
The Last Line of Defence
Most capable people are not short of ability. They are short of a point of no return. Why seeing yourself as the last line of defence changes how you work, and how to get there without destroying your life.
Life
The Version That Travels
A bride says he chased her for five years. The groom says she was not easy to get. Both meant it kindly, and strangers still invented two people out of it — because a gap in a story never stays empty. Say too much and you hand people a canvas to finish without you.
Principles
Four Minutes to Get Help
A Harvard professor once had about four minutes to live before help found him. His research afterward taught me more about the word success than years of chasing it ever did: it isn't one thing, it's four, and they don't travel together.
Instructions
The Con's Economy
There's a real distribution strategy behind a lot of the 'watch me make $50,000' videos on YouTube. Almost none of them teach it. What they sell you instead, and why $499 is the wrong price for something that already worked.
Instructions
The Shadow Ledger
What the shadow ledger actually is: a revenue-share distribution partnership with content creators, older than YouTube. Where I run it, and the three changes that keep it from becoming the con it resembles.
Life
The Nine O'Clock Video Call
A friend asks, you handle it badly, and the friendship dies with the question. Ten years later you are scrolling your phone looking for somebody to call.
Ideas
I Am Not a Chess Coach
The barrier to owning something that pays you was never talent. It was a toll — capital, or years of skill. Both are gone now, which leaves the harder question.
Principles
The Idea and the Seal
I ran for things in school, and kept meeting the same wall: a good idea on one side of the desk, and the authority to approve it on the other.
Principles
Ask Him to Come Too
The sons of the prophets didn't just spot a problem and bring a plan — they asked Elisha to come with them, and that one request is why the crisis that followed was over before it started.
Principles
What the Number Couldn't Fix
Wealth, contentment, and ambition aren't points on the same line — and conflating them is what makes hitting a goal feel like nothing happened at all.
Instructions
What Samuel Couldn't Do Alone
Three things I believe should be in place the moment someone is newly born again — starting with what a boy in a temple needed someone else to teach him first.
Principles
The Gates You Keep Open
On a Sunday morning with two passages that turned out to be the same instruction — one a promise, the other a specification — for what it takes to be ready when the people with real problems come looking for you.
Principles
Before I Named a Price
Kunle Elebute turned down a string of better-paying offers across a forty-year career. What he kept instead was harder to put a number on.
Life
The Wall, Not the Ball
You are a spirit, you have a soul, you live in a body. Your purpose is not a sentence you can hand somebody at a party.